Make & Take: A press release for your attraction
Friday, 13 April 2018
09:00 am - 10:30 am
The ‘Make & Take Press Release’ course gives attraction operators the opportunity to create and leave with a press release to use for their attraction. Students will receive an introduction to the basics of press releases, discover how to find ‘newsworthy’ elements in their attraction, and work from a template to write their release. This is an entry-level course recommended for members of the marketing, sales, or operations teams who do not have press release writing experience. NOTE: Students will be expected to work in groups, to have a means of writing, and to have information on their attraction readily available in order to complete the session.
Philip Hernandez is the Editor-in-Chief of The Haunt Journal magazine, Director of Marketing at Gantom Lighting & Controls, and founder of The Haunted Attraction Leadership Symposium. Certified in Social Marketing through multiple organizations, Philip teaches and performs marketing consulting for attractions across the country. Contact Philip here: firstname.lastname@example.org