Drive guest engagement with new tech (AR/social media). It's FREE and easy!

Sunday, 17 May 2020
10:00 am - 11:30 am

In this class you will learn innovative ways to engage guests before, during and after your event using free software tools for Augmented Reality (Spark AR) and Social Media (Facebook, Instagram).Outline 1. Guest engagement--what is it? why do you need it? 2. Standard/traditional approaches 3. New tech landscape 4. AR made easy--in your pocket now. 5. How to make your own AR filter 6. Demo / make and take (virtual, of course) 7. Example results 8. Links/resources to help you. Class level: Intermediate


Matt Knowles

You may know Matt as a frequent attendee of the WCHC and three-time award winner in the costume ball. Creator/owner/operator of Carriage Way Cemetery and Chief Technical Officer of Creatures of the Night, in West Linn, Oregon, Matt has been haunting for decades since his first paper mache alien costume with blinking lights over 40 years ago (Thanks RadioShack!). Carriage Way Cemetery (, started 13 years ago and has grown into a popular local display entertaining children of all ages with hand crafted tombstones, animatronics and light and music shows. With Creatures of the Night, an Oregon-based haunter group, Matt is always looking for new ways to innovate--from 360 video engagement / promotion to VR (Virtual Reality) and AR (Augmented Reality). Matt has a PhD in chemistry and over 22 years working in the high tech industry where he has published numerous technical scientific publications.