Class Times are Pacific Standard Time

Making Money With A Haunted House

Sunday, 2 May 2021
04:00 pm - 05:30 pm

A haunted house IS a business, and like any other business, it has to be profitable to survive and prosper. Sixty percent of all businesses fail in the first 3 years of operation, and that number is higher for haunted attractions. Using lessons learned from over three decades of experience in the haunt industry, Leonard Pickel will explain how you turn your passion for haunting into a profitable (ad)venture. Leonard will outline your journey, point out the pitfalls, and reveal exactly what you need to do on your trek to achieve a haunting success. Anyone can design and open a haunted house, but will that business make money? Building cool props, detailed sets and great scares is a lot of fun, but haunting is a business; it has to be structured to make money! Remember, “If you don’t make money, you don’t get to play anymore!” in this informative 2-part session industry veteran Leonard Pickel will share with you his vision on what a successful Haunted Event consists of, what variables have to be reached for a first time Haunt or a seasoned veteran event to make money in the Haunted Attraction Business.


Leonard Pickel

Innovator, Designer, Artist, Inventor, Teacher, Writer, Leader-Leonard Pickel has over 40 years of themed attraction design and operations experience, of both year-round and summer seasonal installations, as well as museums and dark rides. Creating more than 300 original and innovative dark themed attractions for major venues worldwide, Leonard’s creative accomplishments include the industry's first turn-key Haunted House kits, and the Triangular Grid System. Over 1 million people from Los Angeles to New York, Puerto Rico to Australia have experienced the "Pickel Theory" of Haunt Design firsthand. Leonard is constantly experimenting with new technologies, and searching for fresh new approaches to making money in the business of scaring people.